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Blue Insurance

This campaign aim to Brand Building, develop content strategy and 
Improve engagement.To establish the Blue as the top insurance company to provide the simplest insurance solution with highest flexibilityin.

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What does ‘b‘ mean to you?

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Which one represent blue insurance?

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Blue insurance app  is very easy to use. You can buy insurance  just click on the  app confirmation button

Communication is the key for choosing the best insurance plan

Blue insurance gives the best protection to the customers

Key Visual Elements

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Iconic graphic elements

Iconic ‘b’ of blue insurance

Talking bubble

Apply the talking bubble into the social feeds

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Framework examples

Fonts

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Colors

Mood: clean & modern

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Blue insurance branding

To reinforce the blue insurance branding, the blue branding will use different format appear in all feeds.

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“b” with photo

“b” with pattern

“B” with bubble

Graphics, Icon usage

Using graphic and icon as supportive elements

Using graphic and icon as supportive elements

Using graphic and icon as supportive elements

Using graphic and icon as supportive elements

Flexible

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Life Idea

Saving money

Health

Framework

Framework

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Demo Post

Format: Carousel

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